CraftGene Craft_vol.0

Why do not you travel in Japan to see craftsmen? There are many charms in the rural areas of Japan to satisfy you.


>> P.8

8CraftGene“AsabreweryinKesennuma,thereis,asyoucansee,aharbornearbywithlotsofdeliciousfishbeingcaught.Soourbasicphilosophyisaboutmakingsakethatwon’tdisturbtheflavoroftheseafood.Thereisaterroiratworkhere,andwedon’tintendtochangethatcoreapproach.”Ah,itallmakessensenow.Japanesesakehasalocalterroirandusesingredientsandproductionmethodsspecifictoaregion,sopairingswiththatsakealsodrawonthelocalcuisineofthearea.Localsakehasexperiencedaresurgenceandisavailablenationwide,butitwasnotsolongagothatitwasquicklyscoopedupbyaficionadosandgourmandsaroundthecountry,orsakeconnoisseursinagivenregion.Itisforthatreasonthatlocalsakewasbrewedtopairwithlocaldietarystylesandpalates,withnumeroussaketypesproducedeverywhere.Thisvisitreallydrovethathomeclearlyforme.“WhenIjoinedthefirmthirtyyearsago,therewerealmostfiftybreweriesjustwithinMiyagiPrefecture.Nowtheindustryhascontracted,andthereareabouttwenty.Thefactofthematteristhatconsumptionofsakeisfallingannually.That’swhyIthinkitshouldenjoyawideraudiencewhodiscoversthepleasuresofthedifferingstylesofsakeoutthere.Iwanttomakemorepeople‘fans’ofsake.”Itisonlynaturalthattheheadbrewerwouldmakesuchastatement.Butitisaboutmuchmorethanself-interest.Thereispassionandcommitmenttothesakecultureatworkhere.Thereisthepassionofabrewervigorouslyworkingonregulatingthetemperaturewhiletrackingtheweatherforecastseachdayandseeingtoeachstepofthebrewingprocess.Thereisthepassionofasakeaficionadowhoenjoysfinesake.AndthereisthepassionofaJapaneseartisanwhoiscarryingontraditionslearnedfromtheoldmasters.Itallmadesense.Ifinallyunderstoodwhy“large-scale”didnotseemlikeafittingwordforthisbrewery.Thatcallstomindamodernfactorywhereeverythingisautomatedandprofitsaretheforemostconcern.Butthisbreweryisallaboutproducingdelicious,qualitysakeinasteadyandefficientmanner,takingthenecessarytimeandpatienceneeded--somethingperhapsinefficientfromthestandpointofmodernindustry.Theirworkisbrimmingwithpersonaltouchesandpassion.Thatmoodcomesacrossthroughouttheentirebreweryandbuilding.Sakeistrulyfascinating,themoreyouthinkaboutit.Tonight,I’llraiseaglasstoKesennuma.


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