CraftGene Craft_vol.0

Why do not you travel in Japan to see craftsmen? There are many charms in the rural areas of Japan to satisfy you.


>> P.1

OTOKOYAMAKESENNUMA1CraftGeneMemoriesofsummerOtokoyamaHontenislocatedinKesennuma,MiyagiPrefecture.IhadalwayswantedtovisitaJapanesebreweryinperson,andthechancefinallycame.SincetheGreatEasternJapanEarthquake,Kesennumaisalwaystalkedaboutinthecontextofthedisasteritfaced.ThescopeofreconstructionthereisproceedingsomuchthatasyoudrivethroughKesennumaandtheSanrikucoastline,youseeconstructionprojectsateverystepoftheway.Forme,Kesennumawasalwaysaspecialplace,asIhadgonethereasanelementaryschooleronasummervacationwithmyfamily.AfriendofmymotherisfromKesennuma,asitturnsout.Istillrememberhowweplayedintheoceanandenjoyeddeliciousseafood.It’safondmemoryoftakingalongtriptoreachalovelyandfundestination.ThefactthatIlovetravelingtodayisinnosmallpartduetothoseearlymemories.That’swhyIwasoverjoyedtocomebackafteroverthirtyyearsaspartofthelaunchofCraftGene.IsJapanesesakereallyatraditionalcraft?CraftGeneisdedicatedtotraditionalcrafts.IshouldbeginbysayingthatJapanesesakeisnotofficiallyconsideredatraditionalcraft.Youmaybewonderingwhy--allowmetoexplain.Toformallycallsomethinga“traditionalcraft”inJapan,itmustbeauthorizedbytheMinistryofEconomy,Trade,andIndustryandmeetthefollowingrequirements.1.Theitemmustbeprimarilyusedforeverydaylife.2.Theprimarystepsofthemanufacturingprocessmustbedonebyhand.3.Theitemmustbeproducedusingatraditionalskillortechnique.*4.Theprimarymaterialsusedinitsproductionandmanufacturemustbetraditionallyusedmaterials.*5.Anotinsignificantnumberofpeopleinaspecificregionmustproduce,orengageintheproductionof,theitem.Theitemmustbedeeply-rootedintheJapanesewayoflifeandbeusedonaneverydaybasis.*Thecraftmusthaveahistoryof100ormoreyearsTheuniquevantagepointofabrewerybytheoceanKesennuma:OtokoyamaHontenAchiefbrewershareshispassionCraftGeneisaprojectdevotedtoproducingcontentaroundthethemesoftravel,people,andcraftsmanship,doingsothroughthevantagepointoftraditionalcraftsandart.ThekeyemphasisatCraftGeneispeople’spersonalandlocaltakeontraditionalcrafts.Inotherwords,thesearethekindsofnaturalartisantraditionsthatarepasseddowninaspecificregionandusinglocalresources.ThatiswhyOtokoyamaHonten,whichhascontinuedtoproduceJapanesesakeinKesennuma,MiyagiPrefecturesince1912,isineverywayatraditionalcraft.photographsandtextby:IppeiOtake


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